Launching a new dog food brand in the UK market. The brand is proudest of its natural ingredients and honest recipes. The key message to convey was that, unlike lots of other brands in the same price bracket, real meat is always the number one ingredient, with no artificial colours, flavours or preservatives. 
The campaign ran on TV for a month and was supported by digital and social activity. 
Copywriter: Ollie Mines
Art Director: Dave Boynes 
Creative Director: Will Shepherd
Producer: Duncan Groves
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