As part of their global digitalisation campaign, Siemens invested in a large presence at the Goodwood Festival of Speed in 2016. As the center piece of their stand, they created a 3D ‘reality model’ of the famous Goodwood hill climb. To promote the event, I wrote ads for the motoring supplements of the Sunday papers, and made a short film of the Siemens team creating the 3D reality model.
![](https://cdn.myportfolio.com/aa80f9ae-1150-43ae-bad4-1a25d4963cfb/87510ec7-ed10-483d-9dcb-710f2c6a9026_rw_3840.jpg?h=90d4fb444b354bb1113545277200c8fa)
![](https://cdn.myportfolio.com/aa80f9ae-1150-43ae-bad4-1a25d4963cfb/69f94f94-5492-47db-96c7-b8dbd6c22eb0_rw_1920.jpg?h=f5bb5caab4f18ab44ad54fd6f5b4a2f2)
![](https://cdn.myportfolio.com/aa80f9ae-1150-43ae-bad4-1a25d4963cfb/04b3046e-9b81-4fe7-81f1-4cfbaa20b0c9_rw_1920.jpg?h=30745207dc76ac0e95cd36a1b25b2cda)
Copywriter: Ollie Mines
Art Director: David Brown
Creative Director: Graham Pugh
Producer: Anna Cartwright
Designers: Danny Kwong, Crestin Van Heerden
Artworkers: David Morris, Tony Philmore, Andrew Farmer
Art Director: David Brown
Creative Director: Graham Pugh
Producer: Anna Cartwright
Designers: Danny Kwong, Crestin Van Heerden
Artworkers: David Morris, Tony Philmore, Andrew Farmer