A campaign to sell Tata Communications’ global enterprise IT solutions. The company has a fibre optic network that can reach 97.3% of the world’s GDP, with enough subsea cable to circumvent the earth over seven times. In fact, they connect four out of five mobile subscribers, and carry 25% of the world’s internet traffic on their network. So the message to multinationals was: “Why spend years building your own global infrastructure, when you can just plug into ours today?”
Copywriter: Ollie Mines
Art Director: Sara Gramner
Creative Director: Will Shepherd
Head of Copy: Rob Sears
Head of Art: Paula Amaral
Designers: Sara Gramner, Danny Kwong, Crestin Van Heerden
Artworkers: David Morris, Tony Philmore, Andrew Farmer
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