Purina Cat Chow customers are discerning and health conscious. They want to make sure they’re feeding their cats the very best nutrition - but they still believe ‘a cat is a cat’ and should be treated as such. So, the brief for these product videos was to convey all the key science-based benefits of each diet, while still showing plenty of naturally loveable cat behaviour.
Copywriter: Ollie Mines
Art Director: Jamie Rees
Designer: Crestin Van Heerden
Creative Director: Paula Amaral, Rob Sears
Producer: Duncan Groves